Website Development Proposal

Air Gate Media Inc. website: pricing and timeline

Two build options for AGMI's first website, a new marketing channel to build brand presence, credibility and leads among media buyers and brand managers.

Prepared forFortify Digital
Prepared byGlen Tenorio
Date4 November 2026
Valid until4 December 2026
Target launchLate Q1 / early Q2 2027

01 · Options

Choose a build approach

Option 1

Custom WordPress Theme

Hand-built WordPress theme with ACF content fields

₱45,000fixed
  • Up to 8 pages, desktop and mobile, 2 design revisions
  • Editable content through the familiar WordPress admin
  • News/blog, lead form with privacy consent
  • Viber and Messenger buttons, social feed
  • Location listings template with filters
  • Basic SEO setup
  • Up to 2 rounds of SMC IT review fixes
Timeline11–15 weeks
UpkeepRegular plugin and security updates
Recommended

Option 2

Custom Build + Pages CMS

Astro static site with a self-hosted Pages CMS

₱55,000fixed
  • Same pages, features, SEO and review rounds as Option 1
  • No database and no public admin page, so it's easier to pass security review
  • Content stored in an AGMI-owned GitHub repository, with no vendor lock-in
  • Fast loading pages that help search ranking
  • Simple editor for the marketing team
  • Very little maintenance after launch
Timeline11–15 weeks
UpkeepMinimal

02 · Timeline

From kickoff to launch

Phase 1

Discovery

Sitemap, content structure and copy guide for the AGMI team.

Week 1

Phase 2

Design

Homepage and inner pages, desktop and mobile, 2 revisions.

Weeks 1–4

Phase 3

Build and QA

Development, CMS setup, content loading support, testing.

Weeks 5–11

Phase 4

SMC review and launch

Security and privacy review, fixes, go-live, training.

Weeks 12–15

The schedule assumes kickoff in early December 2026, with timely feedback and content from AGMI. Time spent waiting on SMC review and approvals doesn't count against the timeline.

03 · Scope

What's included and what's not

Included (both options)

  • Pages: Home, About, Formats, Campaigns, News, Contact, Privacy, Terms
  • Lead capture form with Data Privacy Act consent
  • Viber and Messenger click-to-chat, social media feed
  • Location listings template; AGMI provides the location data
  • Sitemap, meta tags and Google Search Console setup
  • Up to 2 rounds of SMC IT review fixes
  • CMS training session and a short handover guide

Out of scope (billed separately)

  • More than 2 SMC review rounds · ₱3,000–5,000 per round
  • New requirements raised during review (e.g. on-prem hosting, SSO, full audit report) · quoted separately
  • Design changes after design approval · quoted separately
  • Copywriting and content entry
  • Stock photo licenses
  • Hosting, domain and monthly maintenance

04 · Payment

Payment schedule

MilestoneShareOption 1Option 2
On signing40%₱18,000₱22,000
On design approval30%₱13,500₱16,500
At launch30%₱13,500₱16,500
Total100%₱45,000₱55,000

05 · Before we start

Questions to confirm with AGMI

  1. Is Fortify Digital accredited with the SMHC Business Procurement Group, or is accreditation in progress?
  2. Where will the site be hosted: SMC infrastructure, or a provider we set up?
  3. Does SMC IT allow GitHub and a self-hosted CMS? (Option 2)
  4. Should the website show the full list of ad locations with photos and specs?
  5. Where should leads go: email inbox, or a CRM?
  6. Who manages the airgate.com.ph domain and DNS?